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What drives women’s money decisions?

14 June 2019

ME's research suggests women are often motivated by one key driver when it comes to managing money – and it’s not their own financial wellbeing.

Since 2011, industry super fund-owned bank ME has produced a bi-annual study, the Household Financial Comfort Report. Over the years, this study has consistently found that women lag behind men when it comes to financial comfort. According to Roslyn Russell, Research Professor in the School of Economics, Finance and Marketing at RMIT University, women tend to base their financial decisions around the wellbeing of their family, rather than themselves.

A study Russell co-authored, Women and Money in Australia: Across the Generations, found that 80 per cent of women indicated that providing for the daily needs of the family was a high priority.  It’s often not until women reach their 40s that they start saving for their own futures. By this stage, it can be much harder to achieve financial independence.

Taking care of your own financial health doesn’t have to be synonymous with neglecting the wellbeing of your family. The three steps below could be the key to a financially fitter you.

1. Aim to grow savings 

Setting just a few dollars aside into a savings account each pay day can be the start of something big – a savings pool for the future. 

Growing savings is not just good for your financial health. Professor Russell says: “Saving is like magic. There’s a psychological benefit to saving, and it provides you with a sense of security.”

2. Set some goals

Try mapping out some financial goals, like where you want to be in retirement. This gives you something to work towards, and benchmarks to tick off as they are achieved. 

3. Get to know about money matters

Take advantage of the wealth of resources available on money matters including Ed – ME’s free online school of money. The more you know, the better placed you are to make informed decisions about how to spend and save your money.

This article is brought to you by ME. For more information, please visit www.mebank.com.au. Members Equity Bank Limited ABN 56 070 887 679 and Australian Credit Licence 229500.

The Trustee and ME are not agents or representatives of one another. The Trustee is not responsible for and does not accept liability for the products or services of ME. ME is an Australian credit licensee (Australian credit licence no. 229500). You should use your own judgement before taking up any product or service offered by ME. TWUSUPER invests in ME but does not receive any commissions as a result of members using ME products and services.

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